Global Blog

We've helped numerous clients get ratings & reviews on online grocery retailers' sites in the US, Canada and Europe. Many of them are household names and leaders in their categories. Through working with them we have developed 5 Best Practice recommendations in terms of how to roll out a grocery ratings & reviews program in your CPG / FMCG Business. 

When we were planning our imminent expansion into Canada, we decided to have a look at the online grocery landscape. That meant having a look at the online supermarket product ratings and reviews for CPG brands in Canada on the main retailers. We did look at Lowblaws, Sobey's (Voilá) and Metro but they don't currently carry shopper product reviews. So we focussed on Walmart as they do and have done for some time. 

To undertake the review of online product reviews in Canada within Walmart, the first step was to scrape the raw data, then attribute it to brand and manufacturer. Once this was done, the analysis could begin. A short summary of our observations is contained below together with Excel and PDF downloads of the brand level data.

A short summary of our observations is contained below together with Excel and PDF downloads of the category and brand level data. More data is available down to product level with many more measures, please contact us if you would like to know more.

In March we created our first list of Global Digital Shelf Analytics providers. Since then we've had lots of contact with those on the list and conversations with even more providers, so we thought we should update our list.

We've added five new DSA providers: Convert Group, DataGram, DataWeave, Detail Online, and Syndigo. We've also added Import.IO for those who want to go for themselves as they provide the base technology that some of the other firms use.

If you are a global DSA provider who covers multiple grocery supermarkets in multiple countries and isn't represented below, then feel free to get in touch to be included in our next update. 

In the future, we plan to contact providers to get more insight on their offerings. If you wish to represent your firm then please fill in your details here: Sign up to represent your company

Introduction

As a leading digital shopper marketing agency, we work with hundreds of CPG clients a year. Through delivering our ratings & reviews solution for brands in grocery supermarkets we have either worked directly with or been privy to reporting on digital shelf from the top suppliers around the world. We are also regularly asked by our clients, who do we know or would we recommend working with on grocery digital shelf analytics, monitoring and reporting?

There is of course no single answer. There always has to be has to be a good fit between the supplier and the client. A very large multi-category, multi-country brand-led manufacturer should probably work with a supplier who can satisfy their teams across their priority markets. Likewise, if you only have one category in one market, then a smaller local player may be your perfect fit.

Below are the main grocery digital shelf analytics providers we are aware of and some areas for comparison to help you choose between them, as well as links to their sites for easy reference. 

Keep it real. Stay transparent. And make sure you give customers all the information they need to make the purchasing decisions that are right for them. 

Customer feedback is one of your brand’s most valuable assets. It gives you a pulse on consumer trends, it can provide valuable intel on how best to tweak your product range, and it keeps you ahead of the competition.

In an environment where 93% of consumers say that online reviews influence their buying choices, this is an area of your marketing strategy that no grocery brand company can afford to leave to chance. 

Loosely defined as those born in 1995 and later, Generation Z has now come of age as a grocery shopping force in its own right. So what should you expect from America’s latest cohort of CPG buyers? 

You probably knew already that user generated content could be valuable to your CPG brand. But did you realize how valuable?

It's obvious when you come to think about it, when online grocery shoppers select products to put in their basket, a product rating out of five is always more important than the number of reviews, right?

For even the most experienced marketers, a review strategy campaign can seem like the ultimate catch-22 situation for any new product launch plan.