When we were planning our imminent expansion into Canada, we decided to have a look at the online grocery landscape. That meant having a look at the online supermarket product ratings and reviews for CPG brands in Canada on the main retailers. We did look at Lowblaws, Sobey's (Voilá) and Metro but they don't currently carry shopper product reviews. So we focussed on Walmart as they do and have done for some time.
To undertake the review of online product reviews in Canada within Walmart, the first step was to scrape the raw data, then attribute it to brand and manufacturer. Once this was done, the analysis could begin. A short summary of our observations is contained below together with Excel and PDF downloads of the brand level data.
A short summary of our observations is contained below together with Excel and PDF downloads of the category and brand level data. More data is available down to product level with many more measures, please contact us if you would like to know more.
