08 Dec 2020
03 Nov 2020
08 Sep 2020
70% of online supermarket shoppers report ratings & reviews as the most important source of influence for grocery shopping, 3.5x the next one Friends & Family.
- CheckoutSmart research (3,710 online grocery shoppers)
Make sure to create a unique hashtag for your brand for use across all social media channels. Alternatively, if your campaign is focused on a particular product, go for an easily memorable hashtag around that product. It means your brand will be able to consolidate and track all photos and videos under one group.
Have a section on the wrapping, or else add an insert prompting users to post a certain type of content using your hashtag. Prompt your buyers to leave a review, and to connect with your brand on social media.
Set up social media alerts so you’re aware of user generated content once it goes live. A follower has taken the time to post an image on social media featuring your product, so make sure you respond. Also, generic acknowledgements add little value. What do you love about the content and why? Try and respond in context. The 'fresher' your response, the more likes and shares it is likely to generate.
Who has the best seasonal meal idea featuring your product? Who has the most original use for it? With these types of suggestions, you can encourage engagement by giving user generated content posters something to focus on. You might even consider offering a free shipment or money off their next order for your favourite submissions.
One of the best ways of doing this is to feature the most eye-catching social media posts and informative review snippets direct on your product pages.
Perfect for groceries and other CPG lines, CheckoutSmart can deliver a guaranteed number of reviews for any product of your choice. As well as being included in your general reviews section, text snippets from this feedback is great for using elsewhere, including product pages and your brand's social media platform. To encourage greater participation, it gives your user generated content campaign precisely the boost it needs. Find out more today.
”Lovely and tasty with a good balance of flavours that’s brewed to perfection. Overall a good, crisp and refreshing drink that can be enjoyed anytime.”
”Bought these for the first time and they were very delicious, would recommend for quick light lunch, try adding a bit of seared beef, perfect”