08 Jan 2021
11 Aug 2020
- CheckoutSmart research (3,710 online grocery shoppers)
85% of global consumers say that they want brands to “solve my problems”. A big part of this involves being a reliable source of information. For product information, make sure it’s accurate, useful and relevant to customers’ needs.
Tip: if you have the ability to aggregate and analyze online reviews and feedback, it can be a useful source of information on what type of information consumers are looking for. You can then weave this into your product descriptions and other marketing communications to build trust.
Want to secure your strategy for obtaining and leveraging GENUINE product reviews for your next CPG product launch? Speak to CheckoutSmart today.
”Great taste would recommend for a quick tasty warming starter".
”Great tasting beer that seems to taste nicer out of these distinctive green bottles than it does out of cans. Lovely and fresh taste and even better served ice cold”