13 Jan 2021
11 Aug 2020
- CheckoutSmart research (3,710 online grocery shoppers)
Star-ratings are great for visibility. They give customers an instant snapshot of what other people think about a particular product.
However, for the really valuable feedback and insights that you can actually put to work, you need to focus on the comments. This demands the ability to dig into the review content and draw out common themes, observations and highlights.
Thanks to CheckoutSmart, it has never been easier for brands to build up a bank of genuine, useful review feedback for each of their target products on grocery online retailer sites. As well as delivering genuine shopper reviews for products, you also get an observations and highlights report. It’s exactly what you need for rate of sale optimization and for boosting your brand.
"A nice mix of nuts and chocolate. My kids love it despite not liking some of the nuts on their own. A good balance of taste that isn’t too sweet”
"My daughter loves the usual Milkybar desserts so these were a definite hit. Who doesn’t love a mixture of chocolate and white chocolate flavours?!"