03 Nov 2020
13 Oct 2020
08 Sep 2020
For maximum impact online product reviews in CPG need to be recent ie less than 6 months old from verified purchasers using everyday language.
- CheckoutSmart research (3,710 online grocery shoppers)
Even though your brand may have a global reach, don’t underestimate the value of local specificity when it comes to reviews. We trust the opinions of people who sound like us, who share the same pain-points as us - and who shop at the same stores as us: it’s part of the reason why person to person reviews are second only to recommendations from family and friends in terms of trustworthiness.
Don’t rely on, say, European customer views for your US campaign - and vice versa. Your partner ought to be able to provide you with reviews from whichever geographic region you specify.
Especially when it comes to new product launches, timing is everything. Don't wait weeks or over a month for your online reviews to build up. You want a process that lets you boost all your good work by having user-generated content and paid advertising all lined up, pretty much from day one.
So in an ideal world, you need a partner who is able to deliver x number of online reviews on x date. It ensures maximum impact, and avoids all your hard work going to waste.
There are two elements to this.
For a start, bear in mind that the potential value of user comments (along with supporting assets such as photos) is not just confined to your review platform or Google. If you lift the content and add it to, say, your Instagram page and product listings pages, you can really maximise it.
Also, it’s a massive boost to your business if you can aggregate and analyse these comments. This is all vital business intelligence on what you are doing right and wrong.
Want to know the difference a best-in-class, on-demand review partnership could make to your brand? Sample a free pilot from CheckoutSmart today.
”I find Gordon's reliable both to make a refreshing G&T at the end of the week and also to gift. It always seems to be very well received!”
”Lovely creamy yoghurt with just the right amount of zing from the ginger. Goes well with granola.”