In March we created our first list of Global Digital Shelf Analytics providers. Since then we've had lots of contact with those on the list and conversations with even more providers, so we thought we should update our list.
We've added five new DSA providers: Convert Group, DataGram, DataWeave, Detail Online, and Syndigo. We've also added Import.IO for those who want to go for themselves as they provide the base technology that some of the other firms use.
If you are a global DSA provider who covers multiple grocery supermarkets in multiple countries and isn't represented below, then feel free to get in touch to be included in our next update.
In the future, we plan to contact providers to get more insight on their offerings. If you wish to represent your firm then please fill in your details here: Sign up to represent your company
Introduction
As a leading digital shopper marketing agency, we work with hundreds of CPG clients a year. Through delivering our ratings & reviews solution for brands in grocery supermarkets we have either worked directly with or been privy to reporting on digital shelf from the top suppliers around the world. We are also regularly asked by our clients, who do we know or would we recommend working with on grocery digital shelf analytics, monitoring and reporting?
There is of course no single answer. There always has to be has to be a good fit between the supplier and the client. A very large multi-category, multi-country brand-led manufacturer should probably work with a supplier who can satisfy their teams across their priority markets. Likewise, if you only have one category in one market, then a smaller local player may be your perfect fit.
Below are the main grocery digital shelf analytics providers we are aware of and some areas for comparison to help you choose between them, as well as links to their sites for easy reference.
Please Note: All best efforts have been use to create this data but no reliance can be placed on this content and we advise all users to check with original sources. All data is from public sources / supplier websites. Suppliers are sorted alphabetically and nothing in this article is to be taken as an endorsement of any supplier.
The list below will be updated on a regular basis. Latest update June 2021
Grocery digital shelf analytics provides compared:
In the table below are the top thirteen players we are aware of across North America & Europe. The criteria for listing is solutions providers working specifically in the grocery digital shelf arena across multiple markets and retailers including grocery retailers ie not just Amazon or a single country.
Who are the players?
Perhaps not surprisingly with the relatively advanced state of grocery eCommerce in the UK, three of the providers are from there with another two in Ireland and in Paris.
**Date the group entity was created
Who is the biggest?
Comparable financial data is difficult to find as many are private corporations, therefore we decided to use employee numbers and their locations as indicators of overall business size. The three biggest have most employees in the USA.
* Employees based on Linkedin search. Countries ranked by the number of employees based there.
What do they Specialize in?
According to our reading of their websites, these are their Top 4 areas of focus in terms of specialist solutions. All cover reporting and monitoring of the items on the digital shelf. Many also support the syndication of content such as product information and imagery. All suppliers report on ratings & reviews referencing the important role this plays in shopper choice. For more on the importance of ratings & reviews.
Key website images and links
Channeladvisor
https://www.channeladvisor.com/
They say: ChannelAdvisor has been the industry’s most trusted e-commerce solution, helping global brands and retailers solve their marketplaces, digital marketing, direct-to-consumer, first-party retail, drop ship and fulfillment needs — all in a single, centralized platform.
ChannelSight
They say: Build the perfect toolkit to optimise your path to purchase. The eCommerce Intelligence Platform for every product, every journey, every KPI. Mix and match our solutions for compliance, conversion, and intelligence. Know More. Sell More.
Convert Group
They say: We enable FMCG & Consumer Healthcare Companies and Retailers to access meaningful and actionable commercial, marketing & eCommerce data, in a seamless, unified way, with our eRetail Suite products:
Data Impact
They say: Digital shelf accelerator for CPG brands. Grow your sales with the only accurate data analytics platform in the industry. Our solution is global and scalable.
DataGram
They say: The Datagram eRetail analytics platform combines an infinite amount of data to offer you a 360 ° view of your brands' positions on their growth levers in eCommerce and allow you to make the best strategic decisions in real time. (Google translated from French)
DataWeave
They say: Our Digital Shelf Analytics solutions helps you measure and optimize product performance across online channels. Track KPIs like share of search, content audit, availability, promotions and reviews to amplify your online growth.
Detail Online
What they say: Find sales threats in e-commerce and turn them into opportunities. Our technology identifies your lost sales opportunities so you can take action quickly. Through constant, smart monitoring we find out what’s working and what isn’t in your online reseller channels. We deliver our findings to you as actionable insights. Our technology keeps an eye on how your products are displayed, if you are inspiring customers and ensure they are converting.
Edge by Ascential
https://www.ascentialedge.com/
They say: Digital commerce, decoded. Combining actionable insight, retail forecasting and advisory to help brands act today and win tomorrow.
e.Fundamentals
https://www.efundamentals.com/
They say: e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.
eStoreMedia
They say: eStoreMedia provides consumer product manufacturers with SaaS to maximize e‑commerce sales. It is the only integrated suite of eStore Shelf Analytics, Product Information Management and Al‑based research methodologies. Proven by Fortune 500 Brands
Profitero
They say: Accelerate your eCommerce sales. Profitero is the actionable eCommerce insights platform, powering sales for 4,000 brands, across 600+ retailers, worldwide.
Salsify
They say: Commerce Experience Management for the Digital Shelf. Whether you're selling wholesale, through distributors, on marketplaces, through social commerce, or directly on your own brand sites, Salsify's CommerceXM platform powers the experiences shoppers demand at every stage of the buying journey, everywhere on the digital shelf.
Syndigo
They say: Our robust reporting capabilities answer the important questions. Understanding your product performance across retail outlets is critical to growing sales. By tracking performance metrics including competitor pricing, out of stocks, share of digital shelf and more, you can understand how to optimize your product pages. Syndigo helps show where to focus your efforts, with these reports.
To know more about how we work with branded CPG suppliers to deliver genuine product reviews then please contact us.
If you are a digital solutions provider and would like adding to our list, then please contact us also.