08 Dec 2020
13 Oct 2020
08 Sep 2020
85% of online supermarket shoppers read reviews in the Health & Beauty category, one the highest overall.
- CheckoutSmart research (3,710 online grocery shoppers)
Young doesn’t necessarily translate to impulsive, especially for grocer shopping. Retail Leader explains that 59% of millennials and 51% of Gen Zs create lists as shopping aids. Around a third of each cohort take the time to use coupons for their grocer shopping.
It shows that well targeted discount offers are likely to hit home with Gen Zs. There may also be an opportunity for you to be proactive in helping them manage their budget: e.g. by fine tuning the recommendations or ‘customers also bought’ section of your online shop.
Where Facebook just about tops the list as the favoured social platform for millennials, it doesn’t even make the top three for Gen Z. Their clear favourite is Instagram, used by 73% of Gen Z adults, followed by Snapchat and YouTube.
From Instagram, Gen Z users are primarily looking at images for inspiration and ideas. At the same time, 70% of older teens cite Instagram as their channel of choice for receiving information from brands about prices and promotions. So rather than just being a place to showcase awesome images and recipes, Instagram is worth placing front and center in product launches and showcasing positive feedback.
When you’re a digital native, you’re not easily fooled. You know enough to realize that the most trusted voices on any product are those of people who you know, and genuine reviewers.
So it comes as no surprise that friends & family top the list as the most trusted sources of information for centennials (82%), followed by product reviews (69%).
Winning the Gen Z buck means winning their trust. The message is that the need to generate and encourage high quality grocer product feedback remains as important as ever.
To future proof your Gen Z growth strategy with a reliable source of genuine online grocery product reviews speak to CheckoutSmart today.
”Really liked the crunchy bits. Delicious ice cream. Will certainly buy it again! Rich and creamy!!”
”Firm family favourite in our house, lots of flavour, quick & easy to use. Always use this brand for chilli as guaranteed to be tasty but not too spicy so suitable for all.”