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As a leading digital shopper marketing agency, we work with hundreds of CPG clients each year. Through delivering our smart ratings & reviews solution for brands in grocery supermarkets we have either worked directly with or have seen reporting on digital shelf from the top suppliers around the North America and the globe. We are also asked regularly by our clients, who do we know or would we recommend to work with on digital shelf monitoring and reporting.
There is of course no single answer to this. There has to be a good fit between the solutions supplier and the client. A large multi-category, multi-country branded manufacturer should probably work with a supplier who can satisfy their teams across their priority countries. Similarly, if you only have one category in one country, then a smaller local player may be a perfect fit.
Below are the top grocery digital shelf reporting solution providers we are aware of and some areas for comparison to help you choose,as well as links to their sites for easy reference.
Please Note: All best efforts have been use to create this data but no reliance can be placed on this content and we advise all users to check with original sources. All data is from public sources / supplier websites. Suppliers are sorted alphabetically and nothing in this article is to be taken as an endorsement of any supplier.
The list below will be updated on a regular basis. Latest update March 2021
Grocery digital shelf suppliers compared:
In the table below are the top eight players we are aware of across North America & Europe. The criteria for listing is solutions providers working specifically in the grocery digital shelf arena across multiple markets and retailers including grocery retailers ie not just Amazon or the single country.
Who are the players?
Perhaps not surprisingly, with the relatively advanced state of grocery ecommerce in the United Kingdom, three of the providers are from there, with another two in Ireland.
**2018 Date of combined entity formation
Who is the biggest?
Comparable financial data is difficult to find as many are private corporations, therefore we decided to use employee numbers and their locations as indicators of overall business size. The three biggest have most employees in the USA.
* Employees based on Linkedin search. Countries ranked by total number of employees based there.
What do they Specialize in?
According to our reading of their websites, these are their Top 4 areas of focus in terms of specialist solutions. All cover reporting and monitoring of the items on the digital shelf. Many also support syndication of content such as product information and imagery. All suppliers report on ratings & reviews referencing the important role this plays in shopper choice. For more on the importance of ratings & reviews.
Key website images and links
They say: ChannelAdvisor has been the industry’s most trusted e-commerce solution, helping global brands and retailers solve their marketplaces, digital marketing, direct-to-consumer, first-party retail, drop ship and fulfillment needs — all in a single, centralized platform.
They say: Build the perfect toolkit to optimise your path to purchase. The eCommerce Intelligence Platform for every product, every journey, every KPI. Mix and match our solutions for compliance, conversion, and intelligence. Know More. Sell More.
They say: Digital shelf accelerator for CPG brands. Grow your sales with the only accurate data analytics platform in the industry. Our solution is global and scalable.
Edge by Ascential
They say: Digital commerce, decoded. Combining actionable insight, retail forecasting and advisory to help brands
act today and win tomorrow.
They say: e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.
They say: eStoreMedia provides consumer product manufacturers with SaaS to maximize e‑commerce sales. It is the only integrated suite of eStore Shelf Analytics, Product Information Management and Al‑based research methodologies. Proven by Fortune 500 Brands
They say: Accelerate your eCommerce sales. Profitero is the actionable eCommerce insights platform, powering sales for 4,000 brands, across 600+ retailers, worldwide.
They say: Commerce Experience Management for the Digital Shelf. Whether you're selling wholesale, through distributors, on marketplaces, through social commerce, or directly on your own brand sites, Salsify's CommerceXM platform powers the experiences shoppers demand at every stage of the buying journey, everywhere on the digital shelf.
To know more about how we work with branded CPG suppliers to deliver genuine product reviews then please contact us.
If you are a digital solutions provider and would like adding to our list, then please contact us also.
”Lovely and tasty with a good balance of flavours that’s brewed to perfection. Overall a good, crisp and refreshing drink that can be enjoyed anytime.”
”Bought these for the first time and they were very delicious, would recommend for quick light lunch, try adding a bit of seared beef, perfect”
01 Jul 2021
02 Jun 2021